My experience with old school business-building techniques and those of attraction marketing has caused me to label these two types as “Attraction Marketing” and “Distraction Marketing”. Anyone who has ever been shunned from activities with their family members and friends has obviously used Distraction Marketing techniques. Thanks to Attraction Marketing, the days of chasing disinterested prospects and cold calling are over…at least for me.
An old school ,”Distraction Marketing”, sales process typically goes something like this: You introduce your family members or friends to your latest business with a great deal of enthusiasm, which is likely to be greeted with a great deal of resistance about nine out of ten times.
That is the ratio that you can expect when using old school network marketing techniques. One out of ten people you talk to will be interested in joining your business, maybe two out of ten, if you are really good. This ratio leaves you with eight or nine family members and friends who may want to avoid you like the plague for the next month because they don’t want to feel pressured into joining your business, in other words they don’t want to be “distracted” from their activities by your sales pitch.
“Attraction Marketing” offers a much different process and outcome. This type of marketing uses on and off-line strategies to build a constant stream of interested prospects. To implement this type of marketing plan, a network marketer begins by offering valuable information to their prospects, which lays a foundation to establish an identity as a leader.
By making themselves an indispensable source of information, they will literally have people calling them with credit card in hand, ready to join their business. An attraction marketer will likely also experience a ratio of about nine out of ten, only this time the ratio is reversed. Nine out of ten of the people they talk to will probably join their business, if they are doing things the right way. How can this be? With attraction marketing, you do not waste your time bothering disinterested prospects.
By implementing a system that allows your prospects to get to know and trust you, review your information, then contact you when they are ready, you are no longer wasting your valuable time dealing with people who have no desire to join your business. Instead, the people you talk to are well informed and ready to move forward with your opportunity.
Proponents of old school network marketing techniques often cite the fact that network marketing is a numbers game. Using the Internet to market yourself, enables you to sort through far more people than you could ever talk to personally, and with the right system, you can develop relationships with these people and build a duplicable business that will allow you to live the lifestyle of your dreams.
Many old school network marketers view the Internet with skepticism. But like it or not, the Internet is the future of network marketing. The Internet allows prospective business builders the opportunity to research every detail of virtually any company in the world, with just the click of a button.
This paradigm shift has created an opportunity and a necessity for savvy marketers to differentiate themselves from the masses, while allowing them expose their businesses to a much larger audience than ever before. The Internet has created an avenue for network marketers to build their own “brand”, rather than the company they represent, and in the process shift themselves from the hunter to the hunted.
If you perform a Google search for anything related to network marketing these days, you will notice the growing number of advertisements and links that do not promote a standard affiliate website, but instead promote a website that is building an individual leader’s “brand” or some sort of internet marketing system. Websites like these substantially increase the likelihood that prospects will join the individual’s business.
On the other hand, a person who simply attempts to market their company using the standard affiliate page will likely have a more difficult time converting prospects. These pages do very little to help introduce the business to their internet prospect in a manner that establishes trust and builds rapport.
A website that allows a leader’s personality to shine through to a visitor assists the prospect in obtaining valuable information and builds the leader’s credibility. This type of website is a far more effective means of developing a relationship than a standard company affiliate website.
If you are ready to stop chasing family members and friends, put away the cold-call lists, and succeed in your business the following resources will teach you step-by-step how to build your Attraction Marketing campaign:
1. Download Ann Sieg’s Free e-Book:
The 7 Great Lies of Network Marketing
2. Get the Renegade Network Marketer book at:
www.marketingsmartonline.com
3. Sign up for a free Renegade University account at:
www.networkmarketingbuildsmart.com
4. Upgrade to the University professional
Why wait? Don’t waste another minute; because the sooner you begin learning how to effectively market your business the sooner you will start reaping the rewards of financial security and success!
At this point, there’s no question that you’re motivated and enthusiastic about your business and now, I’m ready to help you to take the next step: action!
The formula for success is truly a simple one, and you deserve to achieve the kind of prosperity you’ve previously only dreamed about.
It’s time for action!
When I decided to start building my business I discovered that running a successful business was very much within my reach.
I run my own business and pretty soon I will be making a good living because of three things:
• The power of the Internet.
• The right tools and support.
• Persistence.
If you are ready to build your personal income—then it’s time to stop wishing and start letting the Internet work for you!
Time is of the essence – don’t let success pass you by!
If you don’t know how to properly market your business, nothing will ever change.
Copyright © 2008.
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Roxana is Renegade Network Marketer and Attraction Marketing Coach. Roxana is teaching Network Marketers from many different companies how to attract prospects to them and create a cash flow while building their MLM business. You can contact Roxana through www.roxana-castillo.com and www.networkmarketingsolutionsprovider.com
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